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How to notify regular customers of a price increase?

Raising prices is a natural thing in business. An entrepreneur sets prices based on up-to-date data on, for example, production costs, employment or tax levels, and these are, after all, variable elements (not to mention inflation). If you have just come to the conclusion that it is high time to raise prices, pay particular attention to your regular customers. How do you inform them of this? Use our tips.

Don’t surprise your customers with an increase

The worst thing you can do in such a situation is to bury your head in the sand and simply invoice your customers with the already new, increased rates without a word of explanation. Don’t count on customers not realising, and even if they do, such an action is extremely inelegant.

Also avoid surprising customers with last-minute increases, i.e. just before invoicing, for example. In many companies, budgets are planned even months in advance. The decision to raise prices was certainly not a spontaneous one, so as soon as you take it, you should contact your regular customers and inform them.

An official announcement with a brief explanation

An e-mail sent to regular customers is sufficient here. However, if you have been working with some companies for a long time and know their representatives well, it does not hurt to inform them of the increase by telephone.

When doing so, it is very important to make a nod to your regular customers and briefly explain the reason for the price increase. Make it a credible argument, such as citing higher production costs or investment in new technology.

Distract customers from higher prices

Most reasonable customers will not have a problem with the fact that you have raised prices, as long as you let them know that they can only gain from it. Contrary to what you may think, this is not that difficult. In the message about the planned increases, focus not so much on the new prices as on the benefits for customers.

For example, if the price increase is related to the fact that you have hired new staff and expanded your machinery, emphasise that this will enable you to complete orders faster and guarantee higher quality – which is what your customers care about most (those who are with you because of low prices will probably leave, but you shouldn’t despair).

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How to delete browsing history?

Browsing history is a collection of information about our online activity. It can be easily checked from the web browser you are using. If an unauthorised person were to gain access to your computer or smartphone, they could find out in a moment what sites you visit and make use of this knowledge. It is therefore worth knowing how to delete your browsing history in various browsers. We show you how in our guide.

Deleting your browsing history in Chrome

Chrome is by far the most popular browser in Poland and the world. To delete your browsing history from it, open a new window and find the icon of three vertical dots in the top right corner. Click on it and select “History”.

Once in the new screen, click on “Clear browsing data” in the top left corner – the cleansing can be done at a basic level or at an advanced level, where you decide which information you want to delete. Everything is confirmed by clicking on the “Clear data” message.

Deleting browsing history from Mozilla Firefox and Opera

These are two also very popular browsers in our country that allow you to delete your browsing history in virtually the same way.

We open a new window, select “Menu” in the top right corner, then go to “History” and select “Clear browsing history” (Firefox) or “Clear browsing data” (Opera). Done.

Delete browsing history from your Google account

Not everyone is aware that if you use Google services and have an active account, e.g. Gmail, you will leave a trace of your online activities on this account as well. If this is the case, deleting your browsing history from Chrome will not be enough as your browsing data is also stored in your account.

To delete them, it is best to go to www.myactivity.google.com, log in and find the “Delete” function at the top of the screen. You now still have the option to select the period of time from which you want to erase your web activity data, and you can indicate which information you want to delete.

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What is spear phishing?

Most of us have heard of phishing, a very popular method of phishing for personal information and infecting internet-connected devices. Recently, however, criminals have begun to specialise in a more advanced form of such attacks, namely spear phishing. What exactly does this involve? Find out in our guide.

Spear phishing, or what is it?

Spear phishing is a personalised hacking attack, which – as the name suggests – targets specific Internet users. In contrast to standard phishing, criminals do not act blindly here, but rather try to get to know their victims beforehand. For this, they primarily use social media, track our online activities and collect valuable information.

For example: If you are a member of Facebook groups on the subject of football, you can expect to receive emails with references to football in the subject line and in the body of the email. Such an email will be accompanied by a suspicious link – if you click on it, it is likely that malware will be installed on your device or that you will be taken to a site designed only to trick you into providing personal information.

Criminals can track our online behaviour for weeks, using special scripts and applications. Once they are sure what you are interested in, they create personalised messages with suspicious links. Often, the email even contains a direct message to the recipient, e.g. “Hey Tom, I know you’re interested in football, so I’m sending you a link to a page where you can find interesting facts about Robert Lewandowski’s life”.

Spear phishing is a growing problem, and this is due to the fact that we ourselves share a lot of information about ourselves, share email addresses with various parties and do not control who actually comes into possession of this data. So pay attention to this and remember never to click on links attached to an email from an address you do not know.

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Why does email marketing annoy customers?

Email marketing can be likened to a shooting star that delighted everyone, but it was a very short-lived effect. Just 10 years ago, it was predicted that it would be an absolutely essential tool for online marketing. Today, however, e-mail marketing is used by only around 3% of companies investing in online advertising activities. Why such a poor result? It is simple: e-mail marketing pisses off customers, i.e. the recipients of such content. It is worth knowing why this is the case.

Very poor copywriting

Good text is the basis of a successful email marketing campaign. The problem is that a customer who receives an offer to create a great text falls off his chair when he sees that he has to pay, for example, PLN 1,000 for three sentences and a message headline. He does not understand that, in this case, the quality of the content is not judged by its volume. Creating a sensational email title and evocative content is very time-consuming, requires creativity and no reputable copywriter will do it for a bread roll or the proverbial beer.

The end of the story is well known: the client writes the content of the email himself or has it written by some novice freelancer, resulting in poor copy that is already discarded by the title of the email.

Wrong target group

Given that we have very sophisticated and precise analytical tools at our disposal today, incorrectly specifying the target audience for an email marketing campaign should be considered a crime or the height of laziness.

How will a single, unemployed mother react when an email arrives in her inbox offering to invest in a luxury aparthotel by the sea? Of course, she’ll be annoyed. Just like the rich entrepreneur who is tricked into buying a Dacia.

Promises without substance

Let’s assume that a copywriter has really made an effort, created a great title for an email that even compels the recipient to open the message. So what if, later on, it turns out that the promise made in the title or in the content itself was a sham? The customer will feel cheated, get pissed off for the time wasted and, as a result, their attitude towards the promoted brand will be extremely negative. It is therefore a mistake to succumb to the impression that the salt of e-mail marketing is the creation of clickbait titles and content.

Making marketing emails look like malicious messages

Content creators for email marketing campaigns sometimes outdo themselves. In an attempt to disguise inept copy, they rely on bizarre message design. Emoticons appear in the title, different font colours and sizes, images, memes and so on. This is all well and good, but put yourself in the shoes of the recipient of the message, who has already heard about phishing. Will he or she really believe that such an eclectic email comes from a well-intentioned company? In real life.

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Cinema marketing an effective way to build brand awareness

Building brand awareness, or branding, is one of the main objectives of marketing activities. Various techniques and means of communication are used to reach the widest possible audience. Although the internet has dominated this aspect in recent years, one effective tool to take care of a company’s image can be the use of cinema advertising.

Branding

Branding is all about creating and maintaining a positive brand image in the minds of consumers. The idea is that all associations that arise with a brand in customers’ minds should be positive. To be effective, branding activities must be consistent. This is why so much attention is paid to the elements, i.e. the brand name, visual identity, colour scheme and socially communicated content. Most importantly, the target group must be taken into account when planning a marketing campaign. It should be specific and as well described as possible, so that effective promotional activities can be planned. What is the aim? Profit, of course. A brand with a good reputation and a permanent place in the minds of customers can count on higher sales of its products. Recommendations are also important. Consumers who identify with a particular brand will be eager to recommend a particular brand’s products among their friends, and such ‘advertising’ is extremely effective.

Branding activities in cinema?

One way of building brand awareness can be through the use of cinema marketing. Is such a tool effective?

Cinema advertising is considered to be one of the most effective. As psychologists agree, one of the conditions for reaching the customer’s subconscious with a message is to use their emotional sphere. The advantage of advertising in the cinema is therefore that it uses the positive attitude of all those present at the screening. After all, visits to the cinema are accompanied by a certain kind of excitement, often the joy of meeting friends and so on. Advertising spots watched in the pre-screening bandwidth are therefore likely to stay in the audience’s memory for longer. All the more so if they are presented in cinema quality and with the lights off, which focuses the cinema goers’ attention on the spot’s message.

But that’s not all. In addition to broadcasting a spot before a screening, a cinema advertising broker can offer us a range of off-screen activities. This allows us to reinforce the message of our campaign. Properly thought-out steps can ensure that every viewer sees our brand logo repeatedly. All we need to do is use the possibility of setting up stands, roll-ups or sticking advertising stickers on the floor or walls. We can also choose to print our logo on tickets. All these marketing techniques can make our brand stick in the minds of customers for longer.

But that is not all. In addition to broadcasting the spot before the screening, the cinema advertising broker can offer us a range of off-screen activities. This allows us to reinforce the message of our campaign. Properly thought-out steps can ensure that every viewer sees our brand logo repeatedly. All we need to do is use the possibility of setting up stands, roll-ups or sticking advertising stickers on the floor or walls. We can also choose to print our logo on tickets. All these marketing techniques can make our brand stick in the minds of customers for longer.

For your activities to be effective, remember that they need to target a specific audience. Plan them so that your message has a chance of reaching those you care about most. Selling children’s products? Choose pre-screenings. Do you sell cars? Broadcast your advertising spot before a gripping thriller. Like any branding activity, advertising in cinemas requires proper analysis and selection of appropriate ways to reach customers with your corporate message.